Reader's Digest announces an exclusive partnership with REDUX media Inc.

MONTREAL, Apr 27, 2006 (Canada NewsWire via COMTEX) -- Reader's Digest today announced an exclusive partnership with REDUX media Inc., one of the fastest growing online ad networks and media representation firms. Under the terms of this agreement, REDUX media will have exclusive rights to sell online advertising on Reader's Digest websites - rd.ca, selection.ca and ourcanada.ca - to agencies and advertisers. Reader's Digest retains the rights to sell integrated magazine and online programs.

"Reader's Digest has decided to reinforce its online strategy and this partnership with REDUX media Inc. is a crucial step towards that goal. Their knowledge of the online advertising world is impressive and their team's enthusiasm for this new venture is exciting. We're confident that REDUX media brings all the right talent, skills and industry contacts to partner with us as we grow our online sales," said Larry Thomas, Vice President, Advertising and Publisher of Reader's Digest Magazines (Canada) Limited.