BRANCHEZ-VOUS! enlarges its Internet advertising network with BV! MAX
MONTREAL, Nov. 5, 2007 (Canada NewsWire via COMTEX) -- BRANCHEZ-VOUS! (TSX Venture : BZV) launches today BV! MAX, a new self-service advertising solution offered to all Quebec-based sites.
BV! MAX allows any blogger, webmaster or publisher to register his or her site online and, within two days, to receive via e-mail a code to install on his/her site in order to present display (graphical) advertising from large corporations, keeping 50% of corresponding revenues. These banner ads are sold by the BRANCHEZ-VOUS! sales team, who already represents several premium sites including the BRANCHEZ-VOUS.com News/Tech portal, the Le Devoir daily newspaper's site and the French version of the Canada411 phone directory. BV! MAX allows all web publishers, whatever their size, to benefit from this well-established sales force, without being tied by a representation agreement.
"In the last few years, the Google AdSense program has been a very popular self-service text-based advertising solution amongst Web publishers", says Patrick Pierra, CEO of BRANCHEZ-VOUS!. "We now offer to Quebec-based bloggers and Web publishers a similar service for display advertising, which is usually sold at a higher price than text-based advertising."
For advertisers and their ad agencies, BV! MAX will allow them to promote their products and services on a large number of independent French-language sites, classified in targeted categories. "BV! MAX will be an ideal complement to increase the reach and efficiency of ad campaigns already bought on the BRANCHEZ-VOUS! Network premium sites," says Sebastien Goulet, Vice-President, Sales, of BRANCHEZ-VOUS!.
The BV! MAX service is a partnership between BRANCHEZ-VOUS! and Redux Media, a Montreal-based company which already manages an advertising network of several hundred English-language sites, in Canada and the United States.
The BV! MAX service is available now at www.bvmax.ca
About BRANCHEZ-VOUS! inc.
BRANCHEZ-VOUS! inc. is a leading Montreal-based Internet media company. It owns and operates the BRANCHEZ-VOUS.com portal and the BRANCHEZ-VOUS! Network.
BRANCHEZ-VOUS.com (www.branchez-vous.com) is the largest independent portal in Quebec. With a news, business and technology focus, it primarily targets an audience of active adults working in and/or interested by technology and reaches over 500,000 users each month.
The BRANCHEZ-VOUS! Network is the largest French-language Internet advertising network, comprised of over 50 premium web sites for which BRANCHEZ-VOUS! sells national advertising. It reaches over 3 million French Canadians each month and includes such sites as LeDevoir.com, JeuxVideo.com and the French version of Canada411.ca.
BRANCHEZ-VOUS! is listed on the TSX Venture exchange under the symbol BZV and has approximately 29.3 million shares outstanding. Additional information on the Corporation can be obtained on SEDAR (www.sedar.com) and at www.branchez-vous.com/inc/english
Financial statements can be downloaded at: http://www.branchez-vous.com/inc/english/investisseurs/documents_info.html
The TSX Venture exchange has neither approved nor disapproved the contents of this press release.
SOURCE: Branchez-Vous! inc.
Patrick Pierra, President and CEO, (514) 842-3838, ext. 249; Nicholas Powell,
Investment Relations consultant, (514) 904-0084;
http://www.branchez-vous.com/contacts/
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