Redux Signs Exclusive Deal to Rep AdExcite Video Network in Canada
MONTREAL, September 28, 2011 - Redux Media, Canada’s leading independent online advertising network and representation firm is proud to announce it has signed an exclusive partnership with AdExcite. AdExcite, an advertising technology platform specializing in a New-Standard of interactive video ad units, reaches over 5 million monthly unique visitors in Canada, 50 million monthly unique visitors in the US and over 100 million worldwide. Redux Media will represent their publisher network and technology solution in the Canadian marketplace.
“Our new-standard technology platform is dramatically increasing the global scale of high-impact video ad inventory,” says AdExcite’s CEO, Phil Banfield. “We provide advertisers with over-the-page, slider, video and rollover ad units with performance indicators that significantly exceed traditional in-page static, rich media and in-frame video advertising. The depth of Redux Media’s experience and expertise make them an ideal partner to help us launch in the Canadian market.”
“Not only does AdExcite provide significant increases in performance (CTR) and engagement (VTR) for advertisers”, says Claude Dugas, President of Redux Media Inc., “AdExcite’s unique technology solution enables publishers who are currently locked out of this lucrative advertising revenue stream to deliver video roll advertising. AdExcite is a innovative new format for Redux’s VideoCast video advertising network, launched earlier this month.”
With more and more advertising appearing on high-traffic web properties it is more important than ever for agencies to have access to innovative advertising formats to showcase their creative. The AdExcite product, which will be offered as part of Redux’s new VideoCast online video advertising network is designed to help today’s leading agencies and brand advertisers cut through the clutter of digital advertising.
About Redux Media
Redux Media is the 4th largest Canadian owned online advertising network in Canada and ranks 33rd largest network in the US. Since its creation in the fall of 2005, Redux Media has built a strong network of more than 2,500 quality partner websites aggregated into fifteen niche content categories. Through its Reach & Response network, Redux Media reaches more than 10.4 million Canadian and more than 49 million US unique visitors per month (comScore Media Metrix, July 2011). Overall, it reaches more than 90 million unique users worldwide while delivering more than 7 billion ad impressions monthly. In addition, Redux Media also operates the Redux Narrowcast premium network reaching an additional 15 million Canadian unique visitors across more than 200 niche branded properties including relationships with more than 25 of comScore’s top 100 web sites. These numbers make Redux Media the 31st largest ad property in Canada and 106th largest ad property in the US (comScore Ad Focus, July 2011).
AdExcite is an advertising technology platform specializing in a New-Standard of interactive video ad units. With the mission of bringing video advertising to the hundreds of thousands of publishers that are currently locked out of this lucrative advertising revenue stream, AdExcite currently enables hundreds of publishers with little or no video content to deliver video roll advertising. AdExcite enhances publisher revenue through the introduction of a suite of over the page, slider, video and rollover ad units with performance that exceeds traditional in-page static or rich media banner and in-frame video. Working with over 100 Top Brand advertisers in 2010 and 2011, AdExcite continues to deliver high-performing video campaigns that excel in performance (CTR), engagement (VTR), reach and frequency. Founded in 2009 and with offices in Austin, TX and El Segundo, CA, AdExcite’s technology platform is dramatically increasing the global scale of high impact video ad inventory.
For more information contact:
Redux Media Inc.