Chris Williams, Former Managing Director, SVP, Media Contacts Canada, Named New IAB Canada President
I Take it Back. Anti-Smoking Ads Work After All. My Bad.
TORONTO, June 5, 2012 – IAB Canada today announced that Chris Williams, former Managing Director, and SVP at Media Contacts Canada, has been named IAB Canada’s new President, and will take the reins of the organization beginning June 14, 2012, from Paula Gignac, who announced her planned departure from the organization in April of this year.
“The quality of candidates vying for the job of being IAB Canada’s next President was extremely high, says Dominique-Sebastien Forest, Chairman, IAB Canada Board and Vice President National Digital Media, TC Media and Carolyn Cramer, Vice Chairman, IAB Canada Board and General Manager, Canada, Tribal Fusion. “But when we looked at who had the Digital expertise, leadership qualities, and the deep relationships across all types of Member stakeholders, Chris was the hands down winner.”
The Five Second Attention Span - Advertisers and Content Publishers Take Note!
I'm normally not in the practice of admitting when i'm wrong. In this case i'll make an exception. :)
About a year and a half ago I wrote a blog article entitled “Does Anti-Smoking Advertising Remind us to Smoke?”. The premise of the article was that we get it, smoking is bad and we’re quitting. The more you remind us about smoking (positive or negative) the more its on our mind. My suspicion was that anti-smoking ads, namely those sponsored by tobacco companies not only fail to deter young people from smoking, but encourage them to take up the habit. Nothing is more alluring than the thing you’re not supposed to do. And that allure increases the more often you’re reminded not to do it.
Cyber Monday Infographic - From Genesis to Consumption
I recently read an article published by the Assisted Living Today which touches on the effects of social media on the human brain. I guess there are no other species that currently utilize social media so until Zuckerberg starts a Facebook for dogs, we'll just call it "the brain".
The most startling takeaway is the average attention span ten years ago was 12 minutes - Now it's just five seconds.
Cyber Monday Is Here To Stay
This is really an unintentional two-parter of my earlier Cyber Monday post from November 28th entitled "Cyber Monday Is Here To Stay". If you didn't like that one, I guess you're out of luck again. :)
In 2010, Cyber Monday sales topped $1 billion in the United States, making it the highest day for online retail on record. Add to this the fact that even more retailers are discounting their products on Black Friday — The message is getting through and online consumers are responding. Sales for products and services online this past Friday November 25th were up by 24.3% compared to last year, according to an IBM survey of 500 retailers.
...But Where Did It Come From?
I don’t know about you but my inbox was flooded with "Cyber Monday" deals when I got into the office this morning. It got me thinking about the origin of this new shopping phenomenon. I did a little research and here's what I found…
Finally... Ad Ops defined. :)
Donuts anyone? Another take on Social Media Explained. Love the LinkedIN and Google+ explanation.
The Role of Social Media in Your Communication Strategy
Happy New Year All!
One of the first things I did this year (professionally) was have a look at all my various social media tools and accounts to make sure they were aligned and ready for the year ahead. It got me thinking about which goals I should set and what expectations to have from the blogs, Facebook, Twitter, Google+, LinkedIN, etc. for 2012. Since I've been neck deep in this all throughout the holidays, It just made sense to blog about it as well.
Don’t know exactly what your impressions are worth? Don’t panic.
Measuring advertising isn’t a new problem.
Social media hasn’t made it any worse.
When I was first working in advertising, I read a quote that’s always stuck with me, because I mostly think it’s true: ”I know half of my advertising dollars are wasted. I just don’t know which half.” The quote is attributed to John Wanamaker, the famous department store mogul – who died in 1922.
If you buy followers, tweets and likes, do they count?
You can buy quantity, but does quality count more?
This week, Newt Gingrich was embarrassed when it was revealed that – surprise! – his 1 million+ Twitter follower base wasn’t so much ‘organic’ as it was ‘bought and paid for’, and that many of the people supposedly following him were in fact fake accounts.
Gingrich ended up looking particularly foolish because he’d previously bragged about how many followers he had, but it raises an interesting question: If you pay for social media profile, does it count?
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